Digital Influencer - Lil Miquela

https://www.thecut.com/2018/05/lil-miquela-digital-avatar-instagram-influencer.html

Over lunch this spring, Nikola Burnett, a 15-year-old who always carries two cameras — one film and one digital — sat staring at an Instagram selfie, perplexed. The subject was Miquela Sousa, better known as Lil Miquela, a 19-year-old Brazilian-American model, musical artist, and influencer with over a million Instagram followers, who is computer-generated. “She’s not real, right?” Nikola asked me shyly. She knew the answer, but something about Miquela made her question what her eyes were telling her.

At first glance, or swipe, Miquela could understandably be mistaken for a living, breathing person. She wears real-life clothes by streetwear brands like Supreme and luxury labels like Chanel. She hangs out with real-life musicians, artists, and influencers in real-life trendy restaurants in New York and Los Angeles, where she “lives.” When Miquela holds her phone to a mirror, her reflection stares back. When she is photographed in the daylight, her body casts a shadow. She even complains about allergies and often references the temperature with tweets like “39 degrees out im still getting this iced matcha.”

In selfies, you can see the freckles on Miquela’s face; her gap-toothed smile. But up close, her brown hair, often pulled into Princess Leia–esque buns, looks airbrushed (Twitter users have noted that her flyaway frizz always falls in the same pattern). Her skin reads as smooth as the glass screen that separates us. And when you peer into Miquela’s big brown eyes, she fails the ultimate test of humanity. No, Miquela isn’t real — at least not like you and me. She is an avatar puppeteered by Brud, a mysterious L.A.-based start-up of “engineers, storytellers, and dreamers” who claim to specialize in artificial intelligence and robotics.

Even if there isn’t a hidden endgame for Lil Miquela, she holds up a mirror to the ways in which technology has morphed our own constructions of self. We don’t yet live in a world where realistic-looking fake humans roam the streets, but in the meantime, technology has transformed us into fake-looking real humans. Social-media personalities like the Kardashians alter their bodies and edit images of themselves so heavily that CGI characters somehow blend naturally into our feeds. Influencers, who were once a novelty in the industry for their unfiltered content, have also become burnished personal brands. Meanwhile, the average Instagram, Snapchat, or Weibo user has access to apps and filters that eliminate the need for makeup or plastic surgery altogether.

When Miquela first appeared on Instagram two years ago, her features were less idealized. Her skin was pale, her hair less styled. Now she looks like every other Instagram influencer. She’ll rest her unsmiling face in her hands to convey nonchalance, or look away from the camera as though she’s been caught in the act. The effect is twisted: Miquela seems more real by mimicking the body language that renders models less so.

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